We believe, the power of scents strongly relates to associations. Our creative process is triggered by associations and innovations. We use a testpanel to collect compliments and remarks in real life. The number of compliments will be decisive whether we launch and rate a perfume. Negative remarks will stop the launch of a perfume immediately. Further we create tailor made perfumes for individuals, health related aroma’s and commercial perfumes for the industry. Innovations are made in the digitization of smell, making transport of smell possible by means of internet. Bernard van Ommeren, the nose and chief formulator, is certificated at l’Institut Supérieur International du Parfum, de la Cosmétique et de l’Aromatique Alimentaire (ISIPCA-Paris).